"Markets consist of buyers, and buyers differ in one or more ways. They may differ in their wants, resources, locations, buying attitudes, and buying practices."(Kotler, Marketing An Introduction, ch. 6 pg. 167) The buying practices of people with hands will greatly differ from those people who don't have hands or cant use their hands. for example people with hands wont need to practice doing simple things such as opening a can or opening a meat package. Also people with no use of their hands will need special cooking utensils, such a toe knives and ankle blenders. With the cook book Eating With Your Face, Cooking With Your Sole you can recieve a list of different cooking utensils for the feet. so of course people who have no hands will have different wants and resources, along with different buying practices.

"A person has many needs at any given time. Some are biological, arising from states of tension such as hunger, thirst, or discomfort." (Kotler, Marketing An Introduction, ch.5 pg 142) So with the Eating With Your Face, Cooking With Your Sole cook book people with the lose of their hands can now cook without having starve because they cant cook. Also then there is no need to wait for someone to cook for them. Along with teaching people how to cook with their feet it also make its more comfortable. Since the cook book as diverse recipes from sloppy joes to chicken alfredo it can meet the different needs in cultural cooking from one individual to another.

While it is important for a marketing team to have a solid grasp of the entire consumer spectrum from cultural differences to social class. Eating With Your Face, Cooking With Your Sole cook book differs from the beaten path by targeting a specific demographic that is not particularly effected by social class or cultural divide. "Cultural factors exert a broad and deep influence on consumer behavior. the marketer needs to understand the role played by the buyer's culture, subculture, and social class."(Kotler, Marketing An Introduction, ch. 5 pg. 131)

"consumers may also have been taken in by previous "research surveys" that actually turned out to be attempts to sell them something."(Kotler, Marketing An Introduction, ch.4 pg. 123) As the advertising industry evolves, a more cut throat approach has been created by researchers to target new and more specific demographics. in result many consumers have been left with a bad taste in their mouth. Many of the innocent market research forums of the past have become nothing more then a glorified infomercial. it is important for researchers to get back to basics when studing for Eating with your face, cooking with your soles in order to begin to regain the trust of a leary new generation of consumer.

it would be almost impossibly for researchers to create a succesful marketing campaign for Eating With Your Face, Cooking With Your Soles. some ooks are culturaly specific and some are not. unfortunately Eating With Your Face, Cooking With Your Soles is in a literary format that does not translate well across country or cutural lines. "Cultural differences from country to country cause additional problems for international researchers."(Kotler, Marketing An Introduction, ch. 4 pg. 121)

chicken Alfredo

Ingredients

• 2 cooked chicken breasts, cut into small pieces
• 12 ounces fettuccine pasta
• 2 tablespoons melted butter
• 2 garlic cloves, minced
• 8 ounces whipping cream
• 8 ounces 2% low-fat milk
• 1 cup shredded parmesan cheese
• 1 cup shredded mozzarella cheese
• 2 tablespoons grated parmesan cheese
• salt & pepper

Directions

1. Cook the pasta as directed on the package.

2. Meanwhile, melt butter over low heat in a saucepan. Add the garlic & cook until golden.

3. Pour in the cream & milk, stir until cream & butter no longer separate. Add the cheese & stir until it is melted.

4. Simmer the mixture on medium-low heat for about 10-15 minutes, stirring frequently. Do not allow mixture to boil.

5. Add grated parmesan then salt & pepper to taste. Pour the cheese mixture over the pasta & chicken. Serve immediately.

" To exercise their social responsibility and build more positive images, many companies are now linking themselves to worthwhile causes."(Kotler, Marketing An Introduction, ch. 3 pg. 84) with our company we donate 10% of all proceeds to the development of prosthetic and handicap disabilities. By donating money to good causes the company is able to build a positive image with its consumers. Which with a positive image to the company is able to show that it is socially responsible, and thus making more in profits, and satisfying the consumer.