With the marketing group helping the company with getting a better understanding of the environment and the economy. By this the the company publishes its cook book with recycled paper and also by doing this its helps with the cost of production of the cook books. Also to cut cost we use local distribution groups to distribute the books. The Eating With You Face, Cooking With Your Soles cook book is one of the most eco-friendly cook books. "Wherever possible, the company should consider ways to meet higher costs or demand without raising prices. For example, it can consider more cost- effective ways to produce or distribute its products."(Kotler, Marketing An Introduction, ch. 9 pg. 282 )

"In the end, the customer will decide whether a product's price is right. pricing decisions, like other marketing mix decisions, must start with customer value."(Kotler, Marketing An Introduction, ch. 9 pg. 260) so with the Eating With Your Face, Cooking With your Sole cook book we see what the demand is for the book. Then we take into account that our customers are handicap and need to spend money on other needs besides cook books. At the same time the price keeps the customer with the feeling of a high end cook book. So by understanding our customer value we can accurately price the Eating With Your Face, Cooking With Your Soles cook book.

" Above all else, new product development must be customer centered. When looking for and developing new products, companies often rely too heavily on technical research in their R&D labs."(Kotler, Marketing An Introduction, ch. 8 pg. 242) When designing the cook book Eating With Your Face, Cooking With Your Sole we focused strictily on what the consumer wanted in the book. As far as what they most commonly wanted to cook. Also we asked them (customers) specific detailed questions to help in the product development of the current cook book and future additions to the series. Since we didnt focus or rely to much on research and development labs we were able to get a more accurate and specific understanding of different ideas from the customers.

The companies most valuable part is it customers. the reason for this is because with out the customer the company will fail. customers can offer new ideas, make comments, and even complaints to help better a product. so with the Eating With Your Face, Cooking With Your Sole cook book it was entirely gone through b customers for new ideas for the next book. "Perhaps the most important source of new- product ideas is customers themselves. The company can analyze customer questions and complaints to find new product that better solve consumer problems."(Kotler, Marketing An Introduction, ch.8 pg. 236)

"when positioning a brand, the marketer should establish a mission for the brand and a vision of what the brand must be."(Kotler, Marketing An Introduction, ch. 7 pg. 214) The mission for our brand is to build strong long lasting customer relationships, to put the customer first, listen to the needs and want, and to help the customer with ever need. With having a strong mission to follow it helps lead us in the proper track help bring in customer who will be life long customers. By building these relationships with the customers that those customers will bring other customers.

"A brand can be better positioned by associating its name with a desirable benefit."(Kotler, Marketing An Introduction, ch. 7 pg. 213) By just the title of the cook book Eating With Your Face, Cooking With Your Sole you can tell what we are desirable benefit is. We want our benefit to be the helping of others learning how to cook with their feet because they can't use their hands. Also the brand will be positioned to most benefit the customer.

The book Eating With Your Face, Cooking With Your Sole is a cook book that targets buyers with same characteristic with the lose of the hands or the lose of use in the hands. Since people that can't use their hands to cook many share common needs when it comes to cooking. So then this way the customer with the lose of use in the hands can finally cook for themselves. "A target market consists of a set of buyers who share common needs or characteristics that the company decides to serve."(Kotler, Marketing An Introduction, ch. 6 pg. 177)

"Markets consist of buyers, and buyers differ in one or more ways. They may differ in their wants, resources, locations, buying attitudes, and buying practices."(Kotler, Marketing An Introduction, ch. 6 pg. 167) The buying practices of people with hands will greatly differ from those people who don't have hands or cant use their hands. for example people with hands wont need to practice doing simple things such as opening a can or opening a meat package. Also people with no use of their hands will need special cooking utensils, such a toe knives and ankle blenders. With the cook book Eating With Your Face, Cooking With Your Sole you can recieve a list of different cooking utensils for the feet. so of course people who have no hands will have different wants and resources, along with different buying practices.

"A person has many needs at any given time. Some are biological, arising from states of tension such as hunger, thirst, or discomfort." (Kotler, Marketing An Introduction, ch.5 pg 142) So with the Eating With Your Face, Cooking With Your Sole cook book people with the lose of their hands can now cook without having starve because they cant cook. Also then there is no need to wait for someone to cook for them. Along with teaching people how to cook with their feet it also make its more comfortable. Since the cook book as diverse recipes from sloppy joes to chicken alfredo it can meet the different needs in cultural cooking from one individual to another.

While it is important for a marketing team to have a solid grasp of the entire consumer spectrum from cultural differences to social class. Eating With Your Face, Cooking With Your Sole cook book differs from the beaten path by targeting a specific demographic that is not particularly effected by social class or cultural divide. "Cultural factors exert a broad and deep influence on consumer behavior. the marketer needs to understand the role played by the buyer's culture, subculture, and social class."(Kotler, Marketing An Introduction, ch. 5 pg. 131)

"consumers may also have been taken in by previous "research surveys" that actually turned out to be attempts to sell them something."(Kotler, Marketing An Introduction, ch.4 pg. 123) As the advertising industry evolves, a more cut throat approach has been created by researchers to target new and more specific demographics. in result many consumers have been left with a bad taste in their mouth. Many of the innocent market research forums of the past have become nothing more then a glorified infomercial. it is important for researchers to get back to basics when studing for Eating with your face, cooking with your soles in order to begin to regain the trust of a leary new generation of consumer.

it would be almost impossibly for researchers to create a succesful marketing campaign for Eating With Your Face, Cooking With Your Soles. some ooks are culturaly specific and some are not. unfortunately Eating With Your Face, Cooking With Your Soles is in a literary format that does not translate well across country or cutural lines. "Cultural differences from country to country cause additional problems for international researchers."(Kotler, Marketing An Introduction, ch. 4 pg. 121)

chicken Alfredo

Ingredients

• 2 cooked chicken breasts, cut into small pieces
• 12 ounces fettuccine pasta
• 2 tablespoons melted butter
• 2 garlic cloves, minced
• 8 ounces whipping cream
• 8 ounces 2% low-fat milk
• 1 cup shredded parmesan cheese
• 1 cup shredded mozzarella cheese
• 2 tablespoons grated parmesan cheese
• salt & pepper

Directions

1. Cook the pasta as directed on the package.

2. Meanwhile, melt butter over low heat in a saucepan. Add the garlic & cook until golden.

3. Pour in the cream & milk, stir until cream & butter no longer separate. Add the cheese & stir until it is melted.

4. Simmer the mixture on medium-low heat for about 10-15 minutes, stirring frequently. Do not allow mixture to boil.

5. Add grated parmesan then salt & pepper to taste. Pour the cheese mixture over the pasta & chicken. Serve immediately.

" To exercise their social responsibility and build more positive images, many companies are now linking themselves to worthwhile causes."(Kotler, Marketing An Introduction, ch. 3 pg. 84) with our company we donate 10% of all proceeds to the development of prosthetic and handicap disabilities. By donating money to good causes the company is able to build a positive image with its consumers. Which with a positive image to the company is able to show that it is socially responsible, and thus making more in profits, and satisfying the consumer.

"marketing management's job is to build relationships with customers by creating value and satisfaction." (Kotler, Marketing An Introduction, ch. 3 pg. 65) Much like a ship without a captain a marketing team will flounder without experianced management at its helm. As a result the customer may also suffer through lack of information, incentive, and value. The marketing manager must be able to illistrate the positive angles of Eating with your face, cooking with your soles by creating a emotional connection between the product and consumer.

"Marketing has the main responsibility for achieving profitable growth for the company."(Kotler, Marketing An Introduction, ch. 2 pg. 42) If the company in question fails to launch a sucessful targeted marketing campaign no book reguardless of the author or subject can profit on word of mouth alone. The quility of the marketing campaign is qually if not greater in inportance then the product being marketed. In this case the success of Eating With Your Face, Cooking With Your Soles is in direct propostion to the number of dollars spent on advertising.

"The company must design a marketing organization that can carry out marketing strategies and plans."(Kotler, Marketing An Introduction, ch. 2 pg. 55) The marketing group for Eating With Your Face, Cooking With Your Soles they are capable of marketing to many different areas to reach out to people with the lose of use to their hands. They do this by in person meetings and gathering. They also do study group to see how people will work with the technique used in the cook book. The marketing group also carries out its strategies but online and television ads. By designing a marketing organization the company and cook book can carry out startegies and plan more effectively.

"The company must first decide who it will serve. It does this by dividing the market into segments of customer and selecting which segments it will go after."(Kotler, Marketing An Introduction, ch. 1 pg. 9) The Eating With Your Face, Cooking With Your Sole cookbook is directed at people who have lost the or have no hands to use for cooking tasty meals at home. The book offers even the most challenging meals with use of ease with people and their feet. By segmenting to people with no use of their hands we can focus on those individuals needs when it come to cooking. By dividing the market into different segments we are capable of focusing on different needs of cooking with handicaps.

In the Eating With your face, Cooking With your Soles cookbook we make the book more about satisfying what are customers need with becoming better cooks with their feet. The cook book gives step by step how to directions with even the most complicated meal to the easy everyday meals. With the cookbook we are more focused on the needs and not so much making sales. because after once poeple understand how easy it is to cook with their soles they will want to keep getting the cookbooks. By focusing on the needs of the consumer the sales will rise with the demand. "...marketing must be understood not in the old sense of making a sale but in the new sense of satisfying customer needs."( Kotler, Marketing An Introduction, ch. 1 pg. 6)