"when positioning a brand, the marketer should establish a mission for the brand and a vision of what the brand must be."(Kotler, Marketing An Introduction, ch. 7 pg. 214) The mission for our brand is to build strong long lasting customer relationships, to put the customer first, listen to the needs and want, and to help the customer with ever need. With having a strong mission to follow it helps lead us in the proper track help bring in customer who will be life long customers. By building these relationships with the customers that those customers will bring other customers.