"marketing management's job is to build relationships with customers by creating value and satisfaction." (Kotler, Marketing An Introduction, ch. 3 pg. 65) Much like a ship without a captain a marketing team will flounder without experianced management at its helm. As a result the customer may also suffer through lack of information, incentive, and value. The marketing manager must be able to illistrate the positive angles of Eating with your face, cooking with your soles by creating a emotional connection between the product and consumer.