" To exercise their social responsibility and build more positive images, many companies are now linking themselves to worthwhile causes."(Kotler, Marketing An Introduction, ch. 3 pg. 84) with our company we donate 10% of all proceeds to the development of prosthetic and handicap disabilities. By donating money to good causes the company is able to build a positive image with its consumers. Which with a positive image to the company is able to show that it is socially responsible, and thus making more in profits, and satisfying the consumer.