"The company must design a marketing organization that can carry out marketing strategies and plans."(Kotler, Marketing An Introduction, ch. 2 pg. 55) The marketing group for Eating With Your Face, Cooking With Your Soles they are capable of marketing to many different areas to reach out to people with the lose of use to their hands. They do this by in person meetings and gathering. They also do study group to see how people will work with the technique used in the cook book. The marketing group also carries out its strategies but online and television ads. By designing a marketing organization the company and cook book can carry out startegies and plan more effectively.