"Marketing has the main responsibility for achieving profitable growth for the company."(Kotler, Marketing An Introduction, ch. 2 pg. 42) If the company in question fails to launch a sucessful targeted marketing campaign no book reguardless of the author or subject can profit on word of mouth alone. The quility of the marketing campaign is qually if not greater in inportance then the product being marketed. In this case the success of Eating With Your Face, Cooking With Your Soles is in direct propostion to the number of dollars spent on advertising.