With the marketing group helping the company with getting a better understanding of the environment and the economy. By this the the company publishes its cook book with recycled paper and also by doing this its helps with the cost of production of the cook books. Also to cut cost we use local distribution groups to distribute the books. The Eating With You Face, Cooking With Your Soles cook book is one of the most eco-friendly cook books. "Wherever possible, the company should consider ways to meet higher costs or demand without raising prices. For example, it can consider more cost- effective ways to produce or distribute its products."(Kotler, Marketing An Introduction, ch. 9 pg. 282 )