The book Eating With Your Face, Cooking With Your Sole is a cook book that targets buyers with same characteristic with the lose of the hands or the lose of use in the hands. Since people that can't use their hands to cook many share common needs when it comes to cooking. So then this way the customer with the lose of use in the hands can finally cook for themselves. "A target market consists of a set of buyers who share common needs or characteristics that the company decides to serve."(Kotler, Marketing An Introduction, ch. 6 pg. 177)