In the Eating With your face, Cooking With your Soles cookbook we make the book more about satisfying what are customers need with becoming better cooks with their feet. The cook book gives step by step how to directions with even the most complicated meal to the easy everyday meals. With the cookbook we are more focused on the needs and not so much making sales. because after once poeple understand how easy it is to cook with their soles they will want to keep getting the cookbooks. By focusing on the needs of the consumer the sales will rise with the demand. "...marketing must be understood not in the old sense of making a sale but in the new sense of satisfying customer needs."( Kotler, Marketing An Introduction, ch. 1 pg. 6)