"A person has many needs at any given time. Some are biological, arising from states of tension such as hunger, thirst, or discomfort." (Kotler, Marketing An Introduction, ch.5 pg 142) So with the Eating With Your Face, Cooking With Your Sole cook book people with the lose of their hands can now cook without having starve because they cant cook. Also then there is no need to wait for someone to cook for them. Along with teaching people how to cook with their feet it also make its more comfortable. Since the cook book as diverse recipes from sloppy joes to chicken alfredo it can meet the different needs in cultural cooking from one individual to another.