The companies most valuable part is it customers. the reason for this is because with out the customer the company will fail. customers can offer new ideas, make comments, and even complaints to help better a product. so with the Eating With Your Face, Cooking With Your Sole cook book it was entirely gone through b customers for new ideas for the next book. "Perhaps the most important source of new- product ideas is customers themselves. The company can analyze customer questions and complaints to find new product that better solve consumer problems."(Kotler, Marketing An Introduction, ch.8 pg. 236)