While it is important for a marketing team to have a solid grasp of the entire consumer spectrum from cultural differences to social class. Eating With Your Face, Cooking With Your Sole cook book differs from the beaten path by targeting a specific demographic that is not particularly effected by social class or cultural divide. "Cultural factors exert a broad and deep influence on consumer behavior. the marketer needs to understand the role played by the buyer's culture, subculture, and social class."(Kotler, Marketing An Introduction, ch. 5 pg. 131)